LinkedIn primarily involves online networking and building connections that will benefit your business. It is all about who you know! As a recently self-employed individual, LinkedIn is a great example to follow up with individuals you have met at in-person networking events. Additionally, it is the perfect place to get back in touch with old friends and contacts and let them know what you are doing now.
LinkedIn is a social media platform just like Instagram and Facebook, and this means that you are a slave to its algorithm, same as you are on those other platforms. Making LinkedIn’s algorithm work for you can be mysterious. Nonetheless, below are some helpful ways to get LinkedIn engagement: getting more likes and comments on your posts.
How do I get more likes and comments on LinkedIn?
· Write text-only posts
Stats reveal that text-only posts tend to outperform posts containing images and native videos. The best-performing text-only posts are likely to be quite long. Therefore, you should not fear using up most of the 1300 characters you are allowed for each post. The LinkedIn algorithm does not like posts containing links to external sites since these links drive users away from this platform, thereby restricting its opportunity to show you adverts.
· Break up the content and use emoji
Rich-text formatting is not advisable on LinkedIn posts. No individual can stand walls of text. So, begin a new paragraph every 2 – 3 sentences. The best way to create subheadings in your LinkedIn content is to write them all in UPPERCASE LETTERs. However, they should not be too long. Emoji can supplement some color and personality to your posts. They are ideal markers for headings and lists.
· Like your posts and comments
Liking your content can slowly but positively impact your posts. It is much easier to hit ‘like’ when someone else has already done so. You can be that other individual. No one likes being the first to like something.
· Share and cement your LinkedIn posts
Are you active on other social media platforms? If so, consider sharing links to your own LinkedIn posts there. This form of cross-pollination can help your content reach a greater audience. Furthermore, you can embed or cement your content on your blog post or website. It ideally repurposes content and drives more engagement on your LinkedIn articles.
· Like and comment on other people’s posts
Do not primarily focus on yourself. Build a LinkedIn connection by liking and commenting on other peoples’ posts. They will reciprocate, and it is a win-win situation for both of you. Do not expect your content to go far if you solely focus on broadcasting and do not contribute to other people’s posts. You cannot win alone.
These practical tips can help you create better engagement on your LinkedIn profile. Thus, more clients will hire you to write content for them which means more business. Irrespective of your industry, the fundamentals of getting your content seen are similar. Nevertheless, if you are not certain about getting more LinkedIn engagement, feel free to enlist the help of Waller Digital. With our team of skilled personnel, generating more viewers to your LinkedIn feed will not be an issue.
How do I get more reactions to my LinkedIn posts?
It makes sense to keep your profile active as it is vital to maximizing your exposure and reach. Nonetheless, how can you achieve this? How do you create and post content that will generate more reactions to your posts?
· Hook the audience with your introduction
By default, the first three lines of your post will appear on your LinkedIn article. Your connections are then needed to click on the post to expand it. Thus, to hook your target audience, you need to grab their attention with these first three lines.
· Write short paragraphs
Giant blocks of texts are very difficult to read. They are not easy on the eyes and are less engaging content. Additionally, people tend to skim, as opposed to reading word-for-word. Hence, you should make posts that are easier to skim.
· Incorporate a strong CTA
You would not want your connections reading your posts and moving on. You want them to continue engaging with you. Thus, at some point in your post, incorporate a call-to-action – telling or pushing them to act or do something.
· If necessary, choose one or two individuals to tag in your post
Tagging people means you invite them to be a part of the conversation and create an active role for them. Alternatively, you can tag a few individuals in the comments who you think may be interested in joining the conversation.
· Post frequently
How often should you post? As habitually as you can maintain. Can you consistently post twice a week? Do so. Can you consistently post once daily? Do so. You would not want to post 5 – 10 times a week, miss the next week, and share a post the third week. LinkedIn does not operate this way. It wants reliable social media users who consistently post content on their LinkedIn app, LinkedIn mobile, or company page.
Getting LinkedIn engagement: How to get more likes and comments on your posts
As mentioned earlier, getting LinkedIn engagement can be challenging if you do not know how to go about it. Fortunately, at Waller Digital, we have an enthusiastic team of professionals who can help simplify the process for you and enable you to generate more likes and comments on your LinkedIn home feed. Moreover, we can provide you with tips that you can use to increase engagement on your profile and gain more followers.
· Make personal connections and interact with them
LinkedIn sees and prioritizes content from persons you are individually connected. It certainly does not know if you are friends in reality. Nonetheless, it can guess depending on your interactions. Its machine analyses directly interact with through shares, comments, and reactions. Moreover, it considers profile information like interests, skills, and members to determine whether you are a real-life BFF.
· Follow relevant hashtags
Do you want to appear in front of potential clients and other members in your field? Well, signal to LinkedIn to have similar interests with these people. To accomplish this, follow the same hashtags as your desired audience.
· Follow the same companies
Are you trying to get more eyeballs on your posts from a particular company? Follow that organization. Additionally, it is good to like and comment on relevant status updates from that organization. Show some kinship!
· Tag people and firms in your posts
Another efficient means of getting engagement on your LinkedIn is mentioning people or companies that you have cooperated with to give them a shout-out in one post. It notifies the tagged individual or company, increasing the probability of responding and initiating a wave of interactions and remarks.
· Emulate what is working for you
LinkedIn shares relevant content with your connections. However, it is sometimes difficult to know what is appropriate without in-depth market research. Nonetheless, you can recognize what has been received through LinkedIn analytics. Scroll back through your posts and check whether some outperform other posts. Do your text or video posts encourage people? It will help you know what type of content to try again.
· Get visual with your posts
People prefer looking at petty images over plain, dreary text. Research also reveals that:
· Posts comprising images receive twice as many comments as text-only posts.
· LinkedIn native video content is more apt to get remarks than text posts.
· Overall, LinkedIn videos earn more engagement than text posts.
Posting popular LinkedIn content formats will boost your relevance and engagement rankings in the LinkedIn machine.
· Be real
LinkedIn is a social media platform for business professionals, and you as a person will be representing your company or business there. Do not interact like a corporate automaton. Try posting and communicating as if you are interacting with, emailing, or texting your friends.
How can people engage on your LinkedIn if you do not know how to generate more traffic, likes, comments, and shares? Luckily, the above tips can come in handy and benefit you as an individual or a business. If you encounter any challenges while at it, do not hesitate to contact us.
How do I make my LinkedIn post go viral?
Someone may publish a LinkedIn post, and it may go viral overnight soliciting colossal amounts of traffic, shares, likes, and comments – and, subsequently, a strident spike in leads and sales. Is this due to luck, skill, or both?
LinkedIn is a valuable place to showcase content creation, more so for B2B marketers. Many LinkedIn users log on regularly and enthusiastically engage with content ideas. Marketers plan to actively seek, read, and share LinkedIn content through the platform. However, what should you do if your post (s) have never gone viral yet want to increase your likelihood of grabbing your audience’s attention on a viral scale? Well, the tips discussed above can come in handy. We can help you garner more comments, likes, and shares on your LinkedIn profile. Similarly, you can enlist the help of Waller Digital professionals.
Contact us today to make your LinkedIn profile stand out
If you are not getting views, comments, likes, or shares on your posts, you lose business. How do we know that? The majority of B2B leads come from LinkedIn. It means that if your audience is not engaging on LinkedIn, you are missing out on tons of potential leads. Furthermore, missing out on leads is not good for your business.
LinkedIn can be a complicated channel to make your content do well on, though. Fortunately, we at Waller Digital can help you boost your engagement and make your LinkedIn profile stand out. Our skilled team of content marketing experts can get an in-depth analysis of your digital marketing efforts and show you what needs to be worked on. Hire us to optimize your digital marketing or implement our suggestions. Contact us at 479-225-3178 and grow your audience with us today!
